Discerning Technologist

A mix of financial technology, web development, user experience, and marketing commentary.
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Category Archives: Marketing

  • Google just launched a social sharing platform called Google+. And it doesn’t suck And over 10 million people are already using it. What [...]

    My Latest Post on American Banker’s BankThink: Bankers, Pay Attention to Google+

    July 18, 2011
  • Adding Social Buttons to Your Website Social share buttons are simply everywhere on the web these days. It’s almost more shocking to see a [...]

    Adding Social Tools to Your Website

    April 14, 2011
  • Which way do you prefer your roll of toilet paper to hang? Should the paper roll out from the front of the roll, or should it roll from the back? [...]

    I have a ‘hunch’ this is an important marketing lesson (my recent post on American Banker’s Bank Think)

    November 1, 2010
  • Old Spice Doubles Sales My recent post about Old Spice and their recent marketing campaign’s lessons for the financial service industry led [...]

    Old Spice doubles sales and teaches marketers some new tricks

    August 2, 2010
  • Something happened to an “old” brand over the past week that banks and credit unions might want to pay attention to. An [...]

    What banks and credit unions can learn from Old Spice

    July 21, 2010
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