I have a ‘hunch’ this is an important marketing lesson (my recent post on American Banker’s Bank Think)

Which way do you prefer your roll of toilet paper to hang? Should the paper roll out from the front of the roll, or should it roll from the back? You might wonder what that has to do with banking, but I bet you thought a few seconds about your preference. That’s the genius behind a New York start-up called Hunch, which bills itself as a way to personalize the Internet by making smart recommendations about what you might like based on a series of questions.

Read the full post at American Banker’s Bank Think

Bradley Leimer is a dedicated senior marketer with experience in brand development, online / offline marketing, database marketing, web development, and online banking / mobile financial applications. You can follow him on Twitter and find him on LinkedIn.

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Welcome to my new blog, Discerning Technologist.  While it’s just a little bit of a hobby site for now, I will be focused on banking, marketing, analytics, online and mobile financial applications, brand development, web design, (user experience) UX, & photography.

While I enjoy mixing a blend of work and personal interest in these topics, I intend to focus more on what is happening in the ever changing world of financial tech.  This may touch on what is going on with web development, photography, current news, and other things of interest.

Feel free to link to me on LinkedIn or follow on Twitter.  Let me know if you have a blog, a website you maintain, and how you are integrating social media in your daily life at work or related tech hobby.

ABOUT THE AUTHOR

Bradley Leimer is a dedicated senior marketer with experience in brand development, online / offline marketing, database marketing, web development, and online banking / mobile financial applications. Connect / Follow via linkedin.com/in/leimer and twitter.com/leimer (@leimer).