Which way do you prefer your roll of toilet paper to hang? Should the paper roll out from the front of the roll, or should it roll from the back? You might wonder what that has to do with banking, but I bet you thought a few seconds about your preference. That’s the genius behind a New York start-up called Hunch, which bills itself as a way to personalize the Internet by making smart recommendations about what you might like based on a series of questions.

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Bradley Leimer is a dedicated senior marketer with experience in brand development, online / offline marketing, database marketing, web development, and online banking / mobile financial applications. You can follow him on Twitter and find him on LinkedIn.