Image: Wikimedia Commons
As reported by a thousand media outlets just a few hours ago, Apple’s Steve Jobs has brought antennagate to a close by reminding people why Apple is Apple. Everyone gets a new case to fix the signal issue. Problem solved.
Not only did Jobs get a chance to say they were sorry, but he got to point out that all phones have issues like this (including the Droid and other OS devices like Blackberry). He got to remind people that Apple has sold over 3 million of these new phones, and that very few (<17,000) have been actually returned. Jobs also got to dig a bit on the media, especially the New York Times. Sure, the blogoshpere and Android fan-boys probably loved the past week, but I think Apple and Jobs handled this pretty well. And they make pretty good technology that has pushed other providers to do the same. We should all be happy that we have such tech goodness.
I get the issue either way, but I think the issue is now dead. What do you think?
Let’s hope we can move on the next tech outrage. It’s better than another oil spill.
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ABOUT THE AUTHOR
Bradley Leimer is a dedicated senior marketer with experience in brand development, online / offline marketing, database marketing, web development, and online banking / mobile financial applications. Connect / Follow via linkedin.com/in/leimer and twitter.com/leimer (@leimer).
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About Bradley Leimer
With over fifteen years of marketing and technology development in the financial services vertical, I currently lead Mechanics Bank's online and mobile channel strategy and evangelize bank 2.0 and engagement banking. I help develop and implement the bank's client facing technology roadmap and social media/community engagement strategy. I foster key strategic partnerships designed to improve the overall user experience and develop deeper client relationships. Prior to the bank, I spent 6 years leading marketing and technology teams in the credit union industry and 9 years working with big data in direct marketing at the insurance division of Fortune 500 Cendant (formerly CUC International, now part of Affinion) where I focused on database marketing, analytics, and technology development. Working with over 6,500 financial clients and their databases, my primary focus was optimizing ROI for marketing efforts through data modeling for Chase, Bank of America, Citibank, Wells Fargo, and other top 50 national and super-regional financial institutions.
I am a huge proponent of engagement banking. We need to leverage and learn from social technologies to build client value. I help build the next iteration of platform agnostic banking applications, as well as the integration of evolving payment infrastructure and reward based financial gamification, as well as unique uses for social/transaction data. I write and speak about banking, marketing, and technology trends, and am an active contributor and banking technology proponent across several channels in social media.
There is another view on Jobs presentation out today that said he blew it. Again, I see the points here, but the message that came through to me is that ‘we care about our customers.’ This literally was put on the screen several times during the presentation.
More at Harvard Business Review: http://blogs.hbr.org/cs/2010/07/steve_jobss_disastrous_iphone.html?cm_mmc=npv-_-DAILY_ALERT-_-AWEBER-_-DATE
Business Insider summed up lessons learned from Apple’s press conference last week on antennagate. Jobs did the right thing, and now the issue will soon be behind them. Like him or not, Jobs delivers.
http://www.businessinsider.com/4-presentation-lessons-from-steve-jobs-iphone-4-press-conference-2010-7